Everyone knows about International Women’s Day. It’s on March 8 every year, it’s an opportunity to celebrate everything we love about women and femmes, and it’s a chance to reflect on what we need to do better, in order to support and amplify their voices—especially the more marginalised among us.
But the thing about days like this (and even Women’s History Month in general), is that they don’t mean anything if we don’t turn sentiment into action. One of the most powerful ways to do that? Putting our money where our mouth is.
And in the world of cannabis, there’s no lack of women-owned businesses that could do with a big up. In fact, while the budding (sorry) cannabis industry sees more women at the executive level than the national average, one survey found that number has actually declined in the last couple of years—from 36 percent in 2016, to 26.9 percent.
The theme of IWD this year is #BalanceForBetter. Let’s do a little re-balancing on our own individual level by supporting cannabis brands by us, for us. Here comes five of them now.
Cyo Nystrom and Rachel Washtien believe in self-care. Specifically, self-care for people with vaginas. Founded in the Bay area, this brand gets rave reviews on the regular (guilty!) and not just because of the inclusive and nuanced convos they’re starting around vaginal health, which began when Nystrom herself was dealing with UTIs and yeast infections. Their Happy Clam Everyday Oil is an all-natural, certified game-changer. Nystrom puts it best: “You can apply it after bathing, before bed, after sex, when you’re PMSing or have your period, postpartum, or anytime your quim is in need of some tender loving care.” Take a look.
Claudia Mata is the co-founder of Vertly, but in a previous life, she was the NYC-based accessories and jewelry director at W Magazine (no biggie.) But sensing a big opportunity in the world of cannabis and beauty (before everyone else did), she and her husband headed west, and now run Vertly from Northern California. The result? Food-grade, unisex, CBD-infused lip and skin balms—they’re like butter—as well as calming bath salts and a restorative relief lotion known around Miss Grass HQ for its citrus and lavender yum-ness. Shop them all.
Kendra Marks of 2Rise Naturals is arguably the best formulator in the business. She’s obsessed with alternative medicine, including nutrition, herbology, product formulation, genetics, and even biohacking—and started 2Rise naturals from own her own Sedona kitchen, testing formulations by hand for over year before releasing her first product. The brand’s turmeric and CBD-infused tincture happens to be a fave around here, so you know it’s a legit crowd favorite. Drop it under your tongue and go! Try it.
Jewel Zimmer was a SF-based fine-dining pastry chef and sommelier who started experimenting with edibles, as you do. With a taste for high-quality ingredients and a dedication to “cannabis alchemy”, one thing led to another and Juna was born. They’ll soon be releasing CBD chocolate, but for now, we recommend their silken drops for a delicious daily ritual with an herbal-floral taste that elevates it to the level of an actual treat. The “Nude” offering is an antioxidant and phytocannabinoid-rich hemp oil that awakens pleasure—physically, spiritually, and emotionally. Enough said, really. Take it for a spin.
Speaking of CBD chocolates, Calivolve is all about them. Founded by Lilly Cabral and My Thai, the brand’s goal is to help make a lil’ toke or cannabis tincture as culturally acceptable as a glass of wine. Cabral and Thai met while working in finance by day, and enjoying some flower at night. After seeing the benefits, they left their jobs and built Calivolve (with no outside investment) from the ground up. Now, they work out of a commercial kitchen alongside chefs and formulators. Give their CBD-infused mint chocolate a run, if you’re looking for a truffle as tasty as it is relaxing—which is very. Have a look.